In an earlier article, I discussed the importance of SEO and your development team working side by side. It really is a must if you want to have a successful site. So, this time, I wanted to explain more about HOW you can work together.
SEO and development involve two different types of skill sets entirely, but that doesn’t mean they are from two different worlds. In fact, talking with your development team helps you learn that you actually both want the same thing – a site that ranks, has great user experience and is error-free (or, as close as you can get). The only difference? As an SEO, you know to optimize for the Google bot as well as the audience.
To create a team that truly works together, take a look at these 3 tips:
With any good relationship, you need communication to truly thrive. This relationship might be in the workplace, but it’s no different. Whether you just got a new site redesign in or if you’re doing a site audit for one of your retained clients, let the other party know what is happening. For example:
- Tell your development team about SEO related issues you might come across. This is especially true for technical SEO. They may not be aware of certain coding aspects that need to be in place to ensure that the site gets properly indexed.
- Let SEO know when new pages or elements are being added. As with any site, things change. But, if something changes, you need to be sure it is optimized and fits with the current content – this is where SEO comes in.
- Keep SEO in the loop. When a new site comes in for you to design, keep them updated! SEO will need to know the basics of the client, the site structure and site content in order to conduct keyword research and optimization.
Create A Process
I know I already talked quite a bit about this one, so I won’t bore you with the details. However, I can’t express enough how important it is to have a process and understand the roles that reach department plays. I already broke down what a simple process for a new site would look like, and for reference you can find it HERE, but a new site process is just the beginning. Make sure you ask yourself these questions so you can be prepared for any situation:
- What happens when there is a site error that needs fixed?
- What happens when a new page is added to a site?
- What is the process of indexing a site?
- Should we conduct site crawls routinely? If so, how can we ensure all parties are involved?
- What happens when we conduct A/B tests?
Teamwork Makes the Dream Work
This one might be a bit of a no-brainer, but I wanted to mention it anyways. No one knows your team better than you, so create a space where teamwork is easily accomplished. This might involve some organization or even weekly team meetings to keep everyone up to date. Teamwork also helps to keep everyone accountable. Something like, “Jill finished her part of the project so now I need to finish mine by the end of the week so that John can launch the site by the due date”.
My favorite software for this are project management tools. Within these you can schedule tasks, build out workflows, keep clients organized and comment/converse within the task itself to ask any necessary questions. This type of teamwork is sure to set you up for success.
BONUS: If you’re wondering about getting your own project management software check out the following:
Your team doesn’t have to be in the same department in order to work together and be successful. They simply have the understand the importance of each other and the part that the other plays in the big picture. By knowing this, you can set up a foundation for clear communication, organizational process that help both parties and create successful, unstoppable teamwork.