Let me give you some back story. I grew up with a single mom who worked 60+ hour weeks to get by. PB&Js were our survival meal and there were winters filled with cold showers. This isn’t to let you know about my past, but rather help you understand my point of view when it comes to voice search.
I thought (and still do, If I’m honest) that it was drastically overrated.
I know that most households are middle class and under. In fact, the median household income as of 2015 was $56,516. I’ve lived this life and the thought that a majority of the population would openly buy home assistants (Google Home, Alexa) was baffling to me.
I thought, “There’s no way this is going to explode. These devices don’t cater to the majority of the population!”.
I was wrong.
According to NPR research, 1 in 6 Americans own a voice activated assistant. That doesn’t, currently, seem like a lot. But, that number is only going to continue to increase. Additionally, these individuals who do own these devices are making A LOT of voice commands. As of January 2018 there have been an estimated 1 Billion voice searches per month.
Here are some more eye-opening stats about voice search:
- There will be an estimated 21.4 million smart speakers in the US by 2020
- 50% of all searches will be voice searches by 2020
- 2 in 5 adults use voice search once daily
- By 2020, 30% of web browsing will be screenless
- 75% of smart-speaker owners search for local businesses at least once a week
- By 2024, the global voice-based smart speaker market could be worth $30 billion
- 20% of mobile queries are voice searches
The whole point of this post was to accomplish two things: admit that I was wrong about something that will actually greatly influence the SEO and Marketing industry, and to showcase amazing stats to provide examples of that influence. Truth is, voice search is changing the game and is only going to continue to impact how users search and interact with the internet.
Are you prepared?