Mobile. Is. Everything.

If you’re a small business, or even a large corporation, who has put mobile on the back-burner, your time to act was 10 years ago (if not more). Ever since those little devices we carry around were capable of accessing websites, you should have been looking at ways to optimize your site for the best mobile experience possible. But, I’m going to guess you probably weren’t.

That’s okay! Now, is as good a time as any especially since earlier this year Google, the leading search engine, finally announced and put into action their “mobile first indexing”. This is:

…how Google crawls and indexes the web. Instead of looking at the desktop version of the page, Google looks at the mobile version of the page. In more simple terms, Google is crawling and indexing your web page based on how it renders on a mobile phone versus a desktop computer.

If that’s not enough to convince you, here are some key mobile stats:

  • Mobile ads accounted for 63% of all digital ad revenue in 2018
  • Google drives 59.16% of all mobile search traffic
  • In 2019, 92% of Facebook’s advertising revenue comes from mobile

Long story short – mobile has to be a priority for you site to be successful. But look, I get it, it’s complicated and how do you optimize for mobile anyways? Well, that’s what we’re about to cover!

3 Ways to optimize your site for #mobile

Design

It all starts with design. In fact, you could argue that all marketing in general benefits and works off of great design. Without great colors or graphics, or even the right font how would you grab your audience’s attention so quickly? Well, the same can be said about mobile. How your site looks when viewed from any mobile site matters.

And, this doesn’t just mean iPhones. It should be noted that when considering design, be sure to “inspect” the page and change the format of the display. Is it responsive to different sizes? What happens to the page elements when you stretch or shrink the size?

Some other things to consider are:

  • use breaks and content stacking
  • font size
  • button size
  • Image optimization (check size and render time)

Speed

I once read that the human attention span is now comparable to that of a gold fish. I’m not sure if it’s completely true, but it wouldn’t surprise me if it was. In a demand society we want what we want, when we want it – which is now. That means the speed at which your pages and site fully loads is critical.

In fact, most sources say that is your page takes over 3 second to load people are more likely to drop off. Now, that seems a little excessive, but it’s true. So, when looking at mobile, make sure elements, caching, etc. is set up to provide the fasted experience. Some of my favorite speed testing tools are:

User Experience

I talk about user experience all the time (sorry, not sorry). As a marketer and SEO it’s one of my main concerns, and I center a lot of strategies on how the user will interact/experience them. The same goes for mobile. Your site, content, and even speed can be top-notch, but it means nothing if the overall experience is lacking.

Wait, hold the phone. Aren’t all of those things connected to user experience? Yes, but it goes well beyond that, especially for mobile.

Creating a great experience through your mobile site also means:

  • optimal navigation based on user behavior (most popular) and functionality
  • providing 30×30 pixel space for touch screen tap points
  • minimal site content (don’t give them tons of small words to try and read)
  • reducing required inputs on the user’s part
  • consistency and brand

If you aren’t thinking about mobile, you need to be because that’s where your customers are. Today, there are 2.71 billion mobile phone users. You NEED to be catering to them, and your site NEEDS to be prepared.

Need help looking over your mobile capabilities? I can help! Head on over to my marketing solutions page to learn more.

Published by Stevie Howard

I am a digital marketer that has experience in a variety of fields including social media, SEO, SEM, lead generation, content strategy, and more.

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