If you’re a marketer, you know that the digital marketing tools you use are almost as important as the strategy you put behind them. It’s a constant cycle of understanding your goals along with budget and the features you need to finally pick the right tool for the job. The only issue with this? – it takes an enormous amount of research to really find the best fit.
So, instead of wasting time scouring the web for the latest and greatest (who has time for that?), I’ve put together my top 5 digital marketing tools that will both help you accomplish those awesome strategies, and save time so you can focus on what’s really important (getting that last donut from the breakroom).
Buffer: Social Media
First things first, if you need a tool that lets you post to multiple social accounts and provides great analytics, you need Buffer in your life.
The best part? Buffer has a Chrome Plugin. This means you can be reading an article (on your own site, or somewhere else), decide you want to share it and do just that with the click of a button. You can even pick and chose different accounts and social platforms you want to share it from. Next, decide if you want to post it now, put it at the top of your queue (meaning it will be posted next), or at the bottom of your queue (posted last).
Buffer creates a queue of posts and allows you to pick how many posts you want to send out each day. Then, as it learns, it takes the times when your audience is the most active and posts them during that time. Or, you can schedule for a more specific time if needed. Then, once posted, it starts gathering data so that you can look into your analytics to see what works, what doesn’t, your number of followers, and more.
HubSpot: Email Automation and Lead Gen
I’d be lying if I didn’t say I have a crush on HubSpot. Its user interface and features are a marketers dream. It combines CRM with marketing automation and website creation…… I could on and on. But, that’s not where our focus is at the moment. The truth is, you don’t need to have all those crazy features to get your bucks worth from this awesome platform. My advice – use it as a CRM for Leads.
You may have seen my last post, Using Marketing Automation for Lead Gen, and HubSpot is where I base that strategy from. It is an amazing tool not only to send emails, but to gather contact information, organize it in a way that correlates with your sales/marketing funnel (or, flywheel, I should say), and nurture those contacts so that they become leads. For more ideas on just how you can implement this for your business, be sure to check out my article.
SEMRush: Site Audits
This is another favorite of mine, and honestly, SEMRush has SO MUCH to offer. However, their site audits have been the most helpful in my experience.
Let’s start from the beginning though – what is a site audit?
SEMRush has its own bot that mimics that of the GoogleBot (ya know, the thing that crawls your site and indexes your pages for ranking). Using this technology, it crawls your site and points out any errors that it finds. This can be anything from on-page to technical SEO and even web dev issues.
It offers a lot of information including tips of what the issues are and what you need to do to fix them. Better yet, you can schedule the crawl to run every week so that you are always staying up to date with the performance of your site. You may not have the expertise to fix these errors, but you at least now have a glimpse into what you can do to make your site better.
Ubersuggest: Keyword Research
Just like any SEO, I’m a sucker for keyword research. I love discovering what people search for and, surprisingly, what they don’t. Now, it’s true that there are tons of tools like this out there. However, I have yet to stumble upon one that is as user-friendly and helpful as Ubersuggest from the great Neil Patel.
This tool offers just about everything you need to know to take full advantage of the right keywords without muddying the results with data that isn’t important. A quick search provides you with countless results of related keywords, a basic overview of the keyword performance, competitive outlooks, and more. Oh, and did I mention it’s free?
BrightLocal: Local SEO
Now, this is a new one for me. I very recently was introduced to BrightLocal and it honestly made all of my local SEO dreams come true. This handy tool helps you monitor and edit your citations, reviews, and more all in one package. You can see how your Google My Business is performing while ensuring that all of your other directory features are up to date. They also have something called the “Reputation Manager” where you can set up your own review campaigns. All of this, and a really great resource library that walks you through how to use their features to get the most out of local incentives.
All five of these digital marketing tools offer ways to take your marketing to the next level. From automation to leads and even SEO, implementing even one of these is sure to make it easier than ever to strategize. But, they aren’t the only ones out there that have a lot to offer. What marketing tools do you use?