What I’ve Learned During 4+ Years of Marketing

While scouring and researching online to find a new topic to cover, something clicked. I don’t like writing about things (especially on this blog) that don’t interest me. Now, don’t get me wrong, I’ve drafted compelling 10 page whitepapers about the most BORING topics before with no sweat. But, today felt different. This week felt […]

Combining Digital and Traditional Marketing

“Video killed the radio star…” This might be a super catchy song from the 70s, but it’s not very accurate. Truth is, video did not kill the radio star. In fact, it helped him expand his audience and grow success, and you can do the same. The idea is to get digital and traditional marketing […]

4 Marketing Strategies to Grow Your Business

What is your business without marketing strategies? More than likely, when you first started out you had a whole plan on ways you could network and talk with your audience. And, like most, you peaked interest. However, just like with anything, business has a way of hitting a plateau.  So, how do you get past […]

Server Side Rendering Vs. Client Side Rendering: What’s The Difference?

I’m going to keep this short, sweet, and simple. If you have a lot of content, most likely you have a CMS (content management system). Some have these in-house and others move hosting to a completely different platform that is better equipped to handle the traffic and server load. This is where client side and […]

Understanding Account Based Marketing

Account Based Marketing is the latest and greatest! Okay, that’s not entirely true. ABM has been around for a while, and is a tactic that a lot of companies use. But, it is pretty great, despite the fact that it seems many people still haven’t heard of it (you’re missing out, let me tell ya). […]

SEM for Beginners: Understanding Search Ads

SEM, or Search Engine Marketing, is often confused with its counterpart SEO, Search Engine Optimization. However, the two couldn’t be more different. Besides the fact that they both use keywords and search queries as their basis of marketing, they each require unique strategies in order for them to be a true success. Okay, so what […]

5 Ways to Improve Your Website Copy

Content is important in every aspect – social, email, you get the point. But, no where is it most important than where it should all be housed. Your website. And, I’m not talking about blogs and resources (although those are obviously important as well). Beyond that, it’s time to shed some light on the most […]

What it Takes to Create A Content Funnel

I’ve talked about how to expand on your content and how to create the best content quite a few times. However, one key aspect that hasn’t been covered yet is probably the most important – creating the strategy. Before any content is created, it’s important to understand the different personas of customers/clients you have and […]