SEM for Beginners: Understanding Search Ads

SEM, or Search Engine Marketing, is often confused with its counterpart SEO, Search Engine Optimization. However, the two couldn't be more different. Besides the fact that they both use keywords and search queries as their basis of marketing, they each require unique strategies in order for them to be a true success. Okay, so what [...]

5 Ways to Improve Your Website Copy

Content is important in every aspect - social, email, you get the point. But, no where is it most important than where it should all be housed. Your website. And, I'm not talking about blogs and resources (although those are obviously important as well). Beyond that, it's time to shed some light on the most [...]

What it Takes to Create A Content Funnel

I've talked about how to expand on your content and how to create the best content quite a few times. However, one key aspect that hasn't been covered yet is probably the most important - creating the strategy. Before any content is created, it's important to understand the different personas of customers/clients you have and [...]

Social Media: 5 Strategies to Get Your Brand Seen

As a small business, social media is a huge asset. It's free (unless you do ads) and has the ability to get your business seen by thousands every day - if used correctly. However, what if you're lacking engagement? What happens when your social posts just aren't driving any traffic? Below I'll be highlighting some [...]

What to Look for in A CRM

How you organize you customer information can easily be one of the biggest keys to your business' success. A recent survey revealed that companies that use a CRM (customer relationship management) have an average of $8.71 per dollar spent ROI. To do this effectively, you need a CRM system that meets your needs. But, what [...]

How to Fill Your Funnel with Quality Leads

You may hear competitors or other businesses in your area rant and rave about how much traffic they get. Well, let me tell you a not-so industry secret: traffic means nothing if they aren't doing anything. Think about it, you can get hundreds or even thousands of site visitors a day, but what good does [...]

Content Marketing: Creating Engagement

Continuing on with tips of content marketing, it's time I covered how to actually get your audience to engage with your content. And, let's start things out honestly - engagement isn't easy. However, these tips are sure to help your content stand out from the crowd and get people interested. We'll be discussing: Imagery. Making [...]

How to Use Zapier to Get Sh*t Done

Where would we be now without the wonderful inventions of technology and automation? For sure, our work and lives might be a little harder. Sure, there are some things that just need a human touch - customer service, data analysis to name a few. But, for those little tedious tasks that exist in everyday life, [...]