Let me give you some back story. I grew up with a single mom who worked 60+ hour weeks to get by. PB&Js were our survival meal and there were winters filled with cold showers. This isn't to let you know about my past, but rather help you understand my point of view when it [...]
How you organize you customer information can easily be one of the biggest keys to your business' success. A recent survey revealed that companies that use a CRM (customer relationship management) have an average of $8.71 per dollar spent ROI. To do this effectively, you need a CRM system that meets your needs. But, what [...]
You may hear competitors or other businesses in your area rant and rave about how much traffic they get. Well, let me tell you a not-so industry secret: traffic means nothing if they aren't doing anything. Think about it, you can get hundreds or even thousands of site visitors a day, but what good does [...]
Continuing on with tips of content marketing, it's time I covered how to actually get your audience to engage with your content. And, let's start things out honestly - engagement isn't easy. However, these tips are sure to help your content stand out from the crowd and get people interested. We'll be discussing: Imagery. Making [...]
SEO, or Search Engine Optimization covers a lot. And, let's face it, for those who are new to this world and new to business in general, it can be difficult to take in. One of the biggest obstacles in understanding SEO is the fact that, like most processes and technology these days, things are constantly [...]
Where would we be now without the wonderful inventions of technology and automation? For sure, our work and lives might be a little harder. Sure, there are some things that just need a human touch - customer service, data analysis to name a few. But, for those little tedious tasks that exist in everyday life, [...]
I've already done one article on how you can take your content to the next level by using a 10x concept, basically where you upgrade existing content on your site. This is a great tactic to reuse, save time, and reap the benefits of content that already has a good ground in SEO. However, it's [...]
If you're a marketer, you know that the tools you use are almost as important as the strategy you put behind them. It's a constant cycle of understanding your goals along with budget and the features you need to finally pick the right tool for the job. The only issue with this? - it takes [...]
In a world shrouded in social media and customer focus, your brand (or self) awareness needs to be a main focus when creating your new year marketing strategy.
Whatever the "win" is for your business, there's one thing I've learned over my year-plus of trying to understand how an audience interacts with a site and how to get the most qualified customers/clients, and it is that marketing automation works wonders!