Content Marketing: Creating A Resource Hub with Pillar Pages

I’ve already done one article on how you can take your content to the next level by using a 10x concept, basically where you upgrade existing content on your site. This is a great tactic to reuse, save time, and reap the benefits of content that already has a good ground in SEO. However, it’s not the only way to really advance the content within your site.

First, what is the goal of content marketing? Well, having a blog or even resources on your site helps with a few things:

  • Brand Authority
  • Exposure
  • SEO
  • Engagement
  • Lead Generation/Nurturing

Content marketing isn’t just about getting information out there, you have to do it in a way that your audience enjoys and make it easy for them to absorb. At the same time, people want to be able everything they need in one place, they don’t want to search your site for specific topic insights. And, just like every other aspect of marketing, doing the same thing over and over isn’t going to get results. You have to reinvent and provide a new way for your site visitors to read your content. This is where Pillar Pages come in.

Bonus: 72% of marketers say content marketing increases engagement and has increased the number of leads.

What is a Pillar Page?

Think of pillar pages as resource hubs. These aren’t really blog posts but are more like separate pages the focus on key topics your audience is interested in. Particularly for B2B, this could be a great way to provide insight into what your software helps with (i.e. venture capital, performance, recruiting…).

This is where all the best information about a certain topic is stored. By focusing on the true elements of your business with the help of topic clusters (more on that later), you can then pick the best resources, downloads, and blog posts to feature on one page.

Now, before you get too crazy, this doesn’t mean you just slap content on a page willy-nilly. Instead, design, user experience, and organization are key. In fact, HubSpot has a great section of articles that explain just how Pillar Pages should be formatted to get the best response from your visitors.

Topic Clusters

Let’s get into exactly how to make a Pillar Page. The first step is Identifying your topic clusters. This will be the main topic Pillar Pages that you create.

For example, if you are a performance review software, “Employee Performance” might be a key topic that your software helps managers, well… manage. Meaning, you want a lot of emphasis on this to showcase your knowledge about this topic and all of the sub-topics. Then, it’s time for the next step – identifying the cluster content.

Cluster content is the actual articles or resources you want to feature on the page about this topic. Here is what something like this would look like using the topic I stated above:

a content cluster diagram for content marketing

After you have this all set up, it’s time to choose exactly what articles and resources you want to feature. These should be knowledgable documents that cover the set keywords that this topic cluster covers. Pillar Pages are meant to be expanded upon, so don’t worry about adding too many. Just make sure that the content you are offering is your best.

Lastly, this new Pillar Page needs to be linking out to those articles you featured, and vise-versa. This helps crawlers and your audience find more of the information they need more efficiently.

If you’re unsure exactly on how this should look for your company, Content Marketing Institute goes into more detail on what it takes to find the topic clusters that work best.

Bonus: Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

Featuring Extras

Throughout the article, I mentioned two things: featuring resources along with articles within Pillar Pages and how content marketing helps with lead generation. Well, here’s the other really cool thing about Pillar Pages – you can feature key CTA’s and download forms to gather visitor information.

That’s right if you have a great whitepaper or printable that fits within your topic cluster then include a download form. Not only is this great for experience and engagement for your visitors, but it helps you gather leads that you may have otherwise missed out on. Use Pillar Pages to their full advantage.

Bonus: Conversion rates are 6x higher for companies and brands using content marketing than those that aren’t.

Pillar Pages are the perfect thing to give your content marketing a boost while also enhancing SEO within your site, user experience, and overall lead generation. If you’re struggling with site organization, this could be the fix that your site needs to perform well and provide the best information.

5 Marketing Tools You Need to Be Successful

If you’re a marketer, you know that the tools you use are almost as important as the strategy you put behind them. It’s a constant cycle of understanding your goals along with budget and the features you need to finally pick the right tool for the job. The only issue with this? – it takes an enormous amount of research to really find the best fit.

So, instead of wasting time scouring the web for the latest and greatest (who has time for that?), I’ve put together my top 5 marketing tools that will both help you accomplish those awesome strategies, and save time so you can focus on what’s really important (getting that last donut from the breakroom).

Buffer: Social Media

First things first, if you need a tool that lets you post to multiple social accounts and provides great analytics, you need Buffer in your life.

The best part? Buffer has a Chrome Plugin. This means you can be reading an article (on your own site, or somewhere else), decide you want to share it and do just that with the click of a button. You can even pick and chose different accounts and social platforms you want to share it from. Next, decide if you want to post it now, put it at the top of your queue (meaning it will be posted next), or at the bottom of your queue (posted last).

Buffer creates a queue of posts and allows you to pick how many posts you want to send out each day. Then, as it learns, it takes the times when your audience is the most active and posts them during that time. Or, you can schedule for a more specific time if needed. Then, once posted, it starts gathering data so that you can look into your analytics to see what works, what doesn’t, your number of followers, and more.

HubSpot: Email Automation and Lead Gen

I’d be lying if I didn’t say I have a crush on HubSpot. Its user interface and features are a marketers dream. It combines CRM with marketing automation and website creation…… I could on and on. But, that’s not where our focus is at the moment. The truth is, you don’t need to have all those crazy features to get your bucks worth from this awesome platform. My advice – use it as a CRM for Leads.

You may have seen my last post, Using Marketing Automation for Lead Gen, and HubSpot is where I base that strategy from. It is an amazing tool not only to send emails, but to gather contact information, organize it in a way that correlates with your sales/marketing funnel (or, flywheel, I should say), and nurture those contacts so that they become leads. For more ideas on just how you can implement this for your business, be sure to check out my article.

SEMRush: Site Audits

This is another favorite of mine, and honestly, SEMRush has SO MUCH to offer. However, their site audits have been the most helpful in my experience.

Let’s start from the beginning though – what is a site audit?

SEMRush has its own bot that mimics that of the GoogleBot (ya know, the thing that crawls your site and indexes your pages for ranking). Using this technology, it crawls your site and points out any errors that it finds. This can be anything from on-page to technical SEO and even web dev issues.

It offers a lot of information including tips of what the issues are and what you need to do to fix them. Better yet, you can schedule the crawl to run every week so that you are always staying up to date with the performance of your site. You may not have the expertise to fix these errors, but you at least now have a glimpse into what you can do to make your site better.

Ubersuggest: Keyword Research

Just like any SEO, I’m a sucker for keyword research. I love discovering what people search for and, surprisingly, what they don’t. Now, it’s true that there are tons of tools like this out there. However, I have yet to stumble upon one that is as user-friendly and helpful as Ubersuggest from the great Neil Patel.

This tool offers just about everything you need to know to take full advantage of the right keywords without muddying the results with data that isn’t important. A quick search provides you with countless results of related keywords, a basic overview of the keyword performance, competitive outlooks, and more. Oh, and did I mention it’s free?

BrightLocal: Local SEO

Now, this is a new one for me. I very recently was introduced to BrightLocal and it honestly made all of my local SEO dreams come true. This handy tool helps you monitor and edit your citations, reviews, and more all in one package. You can see how your Google My Business is performing while ensuring that all of your other directory features are up to date. They also have something called the “Reputation Manager” where you can set up your own review campaigns. All of this, and a really great resource library that walks you through how to use their features to get the most out of local incentives.

All five of these tools offer ways to take your marketing to the next level. From automation to leads and even SEO, implementing even one of these is sure to make it easier than ever to strategize. But, they aren’t the only ones out there that have a lot to offer. What marketing tools do you use?

Jumping into 2019: Why Brand Awareness Needs to be Your Priority

In a world shrouded in social media and customer focus, your brand (or self) awareness needs to be the main focus when creating your new year marketing strategy. Why? What your audience has to say matters, and others are more than willing to listen. In fact, 90% of customers read online reviews before visiting a business (I know I do), and a huge 86% of those customers take those reviews at face value, treating them as a personal recommendation.

It’s clear to see that what you have to offer your customers resonates throughout the web, influencing how others see (whether they have actually interacted with you or your business, or not). This is why being aware of your brand and understand what your customers really think is so important. It’s 2019 – stop being ignorant to your audience.

Building Brand Awareness Into Your Strategy

As a business owner, it’s your responsibility to know and connect with your customers. Do you read online reviews? Do you know what your “brand” is and what it stands for? How do your customers see you? Does this view reflect your own company vision? Not surprisingly, you may be more disconnected than you realize. However, there are easy steps you can take to ensure that you are not only aware but also using your brand and reputation to your advantage.

  • Monitor Your Brand. Make it a part of your marketing tasks to monitor your standings through the web. This includes directories, review sites like Yelp, and social media especially.
  • Don’t leave your customers in the dust. Some leave a comment or review? Respond. Whether the review is good or bad you want to show that you are interacting with your customers. Thank them for what they have to say, address their questions and concerns. Even a simple “like” goes a long way.
  • Generate your own awesome reviews. If you’re a small business, chances are your reviews and overall brand are pretty bare and unknown. So, make reviews and referrals a part of your campaigns. Invite customers to your Google My Business or Facebook page to share their experience with others. And, if they refer a friend, offer a discount on services for them both. Use this opportunity to expand how your audience perceives you.
  • Build your own brand. This might sound silly and might even be a no-brainer to some of the pros out there, but your brand is only as good as you make it. If you want customers to see you as a leader in tech or the next best candy bar, then it is your job to showcase yourself as such. This goes beyond simple reviews and really digs into the image of your business. Your logo, slogan, content, website, and products all need to reflect how you want to look to the world. This creates trust and easy association so your business can be recognized easily.

The main takeaway from all of this should be one thing – create an experience. Keep yourself new and fresh while also putting your customers’ opinions in the spotlight. They are your business and they are what matter. Don’t just create a vision and mission, BE it. Make that connection, build that loyalty, and, most importantly, be aware.

Using Marketing Automation for Lead Gen

I’ve been in marketing for 4 years now – starting in social media and content while making my way into SEO. I’m no expert (are any of us, really?) but it is what I’m good at. And, over the past year, I’ve expanded into another, newer aspect of marketing – growth. This concentrates specifically on lead generation and can cover everything from getting new blog subscriptions to having MQLs (marketing qualified leads) sign up for a free trial.

Whatever the “win” is for your business, there’s one thing I’ve learned over my year-plus of trying to understand how an audience interacts with a site and how to get the most qualified customers/clients, and it is that marketing automation works wonders!

Now, marketing automation can cover quite a bit of ground, from social media to ad adjustments and more. However, for this specific instance (and what I have used most in the past) we’re discussing email specific marketing automation, meaning smart lists and workflows. Let’s dive in:

Labeling Your Contacts Correctly

One of the first things that email marketing automation helps with is segmenting your contacts into the proper group (subscribers, leads, MQLs, and SQLs). This helps you better understand where your contacts lie and how much nurturing they need, and what type.

For example, a contact subscriber needs the most nurturing – they are at the very top of the funnel. Most likely, they have only subscribed to blog updates or your weekly newsletter, but now you need to take them to the next step. You do this by sending them specified TOFU (top of the funnel) content. However, someone who is classified as an MQL needs less nurturing but a higher level of content. These individuals meet certain qualifications that classify them as a high-level lead including things like interests, email, location, budget, and more. Here are examples of content that each stage should be getting.

Subscribers and Leads:

  • blog posts
  • checklists
  • small printable

MQLs:

  • white papers
  • e-books
  • webinars

SQLs:

  • testimonials
  • case studies
  • product features
  • buyer’s guides

Tip: note that this content and the qualifications that segment each category are different for every single business. It’s important to work with the sales team and understand the distinguishing characteristics of your customer base.

Understanding Where Your Audience is Going

One of the most important aspects of website creation is creating a flow or path you feel the visitor should follow in order to become a conversion. Now, again, this can be different for every business. This all depends on what you classify as a conversion and what information you feel is important for the visitor to know. Next, you need to see who (out of your established contacts) is following this path, who needs to be shown specific pages or product details, and if the overall path that your audience takes matches what you have in mind.

In order to accomplish this you need to make smart lists. Just about all email marketing tools have a feature that is similar to this. More specifically, I have worked with both HubSpot and Pardot who have this feature. Next, understand where you want people to go and create different lists. For example, if you want people to visit your “Solutions” page, create a list that specifically gathers contacts who have not viewed that page, and so on.

Tip: Before you do any of this, make sure the behavior flow or your site is actually behaving this way. If you find that it isn’t, you may need to restructure page copy before making these lists. In order to find this information, go into Google Analytics and “Behavior Flow”. Change the date to look at the past year. Is your audience visiting the pages the feel are the most important? The answer may surprise you.

Making the Connection

Now, it’s time to put both of these aspects to work in order to get your audience the information they need while also moving them down the funnel so you can get that win! And honestly, this is actually the easiest step.

Based on your lists, you now need to ensure that those people are lead to the right pages. This means making emails or email workflows that promote the page and the content it provides. Make sure that once they get to that page, they can easily find the next stage in the path (a “contact” button, etc.). Then, once they visit the page and meet other qualifiers they can now be moved from lead to MQL and so on. It’s pretty simple and can help create more conversions.

This isn’t the “end-all-be-all” of growth marketing. In fact, this is just one tiny snippet of lead nurturing. However, taking the time to implement a process such as this helps to organize and better understand your contacts so that you then and lead them in the right direction. If you have tons of email subscribers but none seem to be moving past that point, this strategy can help.

Understand your audience better, organize where they are within the marketing and sales funnel, optimize the content you are sharing with them based on their behavior and place within the funnel, reap the benefits.

Investing in SEO for Startups

What if I told you there was a way you could reach thousands if not millions of potential customers for almost no cost every. single. day? I must be crazy right? There’s no way that something like that exists. Well, prepare to have your mind blown *cue “boom” sound effect*!

What is this magic bringer of site traffic I speak of? Search engine optimization – or SEO. If you’ve been in the marketing world since the early 2000s then you know what I’m referring to. But, if you’re new to this whole “business and marketing” thing then this article is for you. It gives a basic overview of what SEO is and why your startup needs to be taking advantage.

What is SEO?

SEO, or search engine optimization, is exactly what it sounds like – you are optimizing your site for search engines. Before we go any further though, let’s go back to the beginning for a bit so you really understand exactly what is happening.

Google is a robot. Okay, maybe you knew that, but it uses machine learning. This means its algorithm (the system for sorting and classifying information) is constantly changing and learning based off of how the searchers (oh hey, that’s us!) are behaving. Hold on, constantly changing? Yes. Google has small, insignificant changes that happen every day. Usually, they go unnoticed and you don’t really have to do anything. However, every now and then, there is something that could cause your traffic to drop or increase without any real explanation. If this happens, you usually have to do some digging to better understand how Google is looking at content all over the web.

Then, there are the huge updates that Google actually (kinda) announces. The last one of these was way back in 2015 called RankBrain. Long story short, RankBrain is very content focused. What you put out on the web and how trustworthy or informative your audience thinks your site is, is the ultimate factor in how your site ranks on a search page. Meaning, with just one article or even a paragraph you can go from #1 to somewhere on the 5th page (not good).

Okay, so now that you have a basic understanding you might be wondering what we can do about it. So, Google does this thing but what does that mean for my site? What can I do? Well, that’s where SEO comes in. See, an SEOs job is specifically to help your site rank better on a SERP (search engine results page). They do this through technical SEO that goes into the specific code and organization of your site and on-page SEO that focuses on content, keywords, and the structure of your pages.

Yeah, it’s a lot.

All of this then helps you to rank and gain relevant traffic that is interested in your business so you can cash in on some serious revenue. If you have a site, you need to have it well SEO’d. And, if my long-winded explanation didn’t convince you, here are some more reasons.

It’s Basically Free

I know, I know – nothing in this world is free. And, it’s true. If you’re interested in SEO you most likely have a site already that you are paying for hosting or paid a developer to make, etc. However, using an SEO plugin like Yoast for WordPress is free. You SEO your site correctly with the help of this plugin and working closely with your developer then you should be good with no major cost to you! The next best thing? Awesome tools like SEMrush let you create a free account where you can use their crawler to audit your site for any key errors that could be impacting the performance of your pages.

Pretty cool right?

Your Competitors Are Doing It

When doing an audit or competitive analysis for a client there’s one thing I always tell them – what are our competitors doing and how can we leverage their work? A quick Google, Bing, or even Yahoo search will show you how your where your competitors are coming up. Now, you need to be there too! The best way to do this is through awesome SEO. Or, if you notice that they aren’t appearing when you search for main services and products, you need to beat them to the punch.

Search is Skyrocketing

Before doing anything for SEO, think about your own habits. After all, you’re a customer too and you search on Google and other search engines. What do you search for? What content makes you want to click into the link? How often do you search? Chances are, you search quite a bit and it is most likely questions (just a guess).

Studies have shown that 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Additionally, Organic SEO is about 5.66 times better than paid search ads.

Basically, if you aren’t taking advantage then you’re missing out.

It’s no lie that SEO takes time and resources. Just choosing random keywords and created a title that sorta matches your page simply won’t due. But, that doesn’t mean you can’t use it to gather more traffic. With a bit of research (stay tuned for future articles), you can better understand SEO basics so that you can monitor the health of your site and make, at the very least, content adjustments to help you rank better.

It’s time to start reaping the benefits of modern technology.

Content Marketing: Taking Your Content to The Next Level

Let’s get one thing straight – content isn’t easy. Even if you understand your industry topic well, creating new ideas gets tougher the longer you write. At some point, you simply burn out (believe me, I’ve been there). But, if there’s one thing my various AI, Tech, and corporate articles has taught me it is to use your content in a way that helps you, not hinders you. So, what exactly does that mean?

Content, whether on the blog or site copy, needs to add substance to your site. Content needs to be used as a resource of information for your visitors – and a trusted one at that. To many, that means writing up to date content on (roughly) a weekly basis, providing new information to help your visitors. However, “new” content doesn’t always have to be started from scratch. That’s where 10x content comes into play.

An Overview: 10x Content

First, what does 10x mean? 10x is taking old content (at least a year old) and vamping it up to be better. This entails a few different things including updating stats, but most importantly, adding more context about the topic at hand. But why is length so important? Turns out, it creates better engagement.

Studies have found that blog posts longer than 1,500 words get 68% more tweets and 22% more likes than shorter ones. How does that relate to traffic? Turns out, these longer posts convert up to 30%, and have more opportunity to rank higher (we all know what that means!).

Steps You Need to Take

10x can be used to two things – to revamp content that is performing badly and escalate already well performing content in order to generate lead gen. Based on your goals and business objectives you can choose which one of these strategies you need to use, or if you need to have a combination of both. Either way, they both involve the following process:

  1. Locate the articles you need. This might be your top 10 underperforming or top 10 well performing articles. This information can be found in Google Analytics. Make sure that you are looking at content that is at least a year old so that any new updates are actually valuable.
  2. Work on updating the copy. This means checking old stats, checking for any broken links, and doubling the word count. Are there any new data you should include? Are there further steps or tips you can add?
  3. Republish the article as if it were new. This means resharing, adjusting the publishing date, and featuring it within any new email or other promotions.

By using 10x content you can work to take your articles to the next level. These tactics will help you provide your visitors with the information they need, making your site/blog look more reliable as a trustworthy resource. The result? Better user experience, better authority, better ranking, and better conversions. It’s time to take advantage.

Helping SEO and Development Work Together

In an earlier article, I discussed the importance of SEO and your development team working side by side. It really is a must if you want to have a successful site. So, this time, I wanted to explain more about HOW you can work together.

SEO and development involve two different types of skill sets entirely, but that doesn’t mean they are from two different worlds. In fact, talking with your development team helps you learn that you actually both want the same thing – a site that ranks, has great user experience and is error-free (or, as close as you can get). The only difference? As an SEO, you know to optimize for the Google bot as well as the audience.

To create a team that truly works together, take a look at these 3 tips:

Communication

With any good relationship, you need communication to truly thrive. This relationship might be in the workplace, but it’s no different. Whether you just got a new site redesign in or if you’re doing a site audit for one of your retained clients, let the other party know what is happening. For example:

  • Tell your development team about SEO related issues you might come across. This is especially true for technical SEO. They may not be aware of certain coding aspects that need to be in place to ensure that the site gets properly indexed.
  • Let SEO know when new pages or elements are being added. As with any site, things change. But, if something changes, you need to be sure it is optimized and fits with the current content – this is where SEO comes in.
  • Keep SEO in the loop. When a new site comes in for you to design, keep them updated! SEO will need to know the basics of the client, the site structure and site content in order to conduct keyword research and optimization.

Create A Process

I know I already talked quite a bit about this one, so I won’t bore you with the details. However, I can’t express enough how important it is to have a process and understand the roles that reach department plays. I already broke down what a simple process for a new site would look like, and for reference you can find it HERE, but a new site process is just the beginning. Make sure you ask yourself these questions so you can be prepared for any situation:

  • What happens when there is a site error that needs fixed?
  • What happens when a new page is added to a site?
  • What is the process of indexing a site?
  • Should we conduct site crawls routinely? If so, how can we ensure all parties are involved?
  • What happens when we conduct A/B tests?

Teamwork Makes the Dream Work

This one might be a bit of a no-brainer, but I wanted to mention it anyways. No one knows your team better than you, so create a space where teamwork is easily accomplished. This might involve some organization or even weekly team meetings to keep everyone up to date. Teamwork also helps to keep everyone accountable. Something like, “Jill finished her part of the project so now I need to finish mine by the end of the week so that John can launch the site by the due date”.

My favorite software for this are project management tools. Within these you can schedule tasks, build out workflows, keep clients organized and comment/converse within the task itself to ask any necessary questions. This type of teamwork is sure to set you up for success.

BONUS: If you’re wondering about getting your own project management software check out the following:

  • Wrike
  • Asana
  • Bitrix

Your team doesn’t have to be in the same department in order to work together and be successful. They simply have the understand the importance of each other and the part that the other plays in the big picture. By knowing this, you can set up a foundation for clear communication, organizational process that help both parties and create successful, unstoppable teamwork.

Why Development and SEO Need to Work Together

I know what you’re thinking, “SEO and Web Development are two completely different departments.” Well, you’re not wrong. In all actuality, they very much are. But here’s the thing – to have true site success, these two worlds need to work together. You can’t have a great site (and have it rank well too) without both a solid SEO strategy and a Web Development team to create, adjust the code and help you optimize (more on that later). Let’s be real though, the true magic goes beyond just coding and all the jazz *cue trumpet playing*. This is why these two departments need to live in perfect…er, near perfect, harmony.

You’re Not A Coding Genius

I know, I know. “But Stevie, you said it wasn’t just about code.” It’s not, but bear with me for a second. Even if you’re new to SEO, you know there are really two segments – content/on-page and technical. And, take it from someone who recently took courses in Technical SEO – it’s hard guys.

Are you using proper pagination? Was that page supposed to be no-index and why is my PDF document showing up in search results? Honestly, I’d be lying if I didn’t say that some of it (okay, a lot of it) went over my head at first. I’m the furthest thing from a coder. But, I am learning. And, like me, you are probably on this same boat. Or, you understand all the aspects of Technical SEO but don’t know how to actually change the code. This is why you need your development department.

You, as a SEOer, find these issues. You know where to look and you use the latest crawl simulation tools. Now, it’s your job to relay these to development. They fix what you can’t. And, even if you index a healthy site, it doesn’t take much for something to go wrong. GDS configuration, algorithm updates, server shutdowns, etc. are all possible at all times. By continuously auditing and working with development in this way you can stay on top of the errors and ensure that (from a functionality stand point) that your site is top-notch.

Bonus Tip: Ensuring that your site is functionally sound works to also improve UX. Meaning, you’re site is user friendly enough to gain more traffic and possibly garner a decent domain authority (what I like to call a “backseat ranking factor).

Indexing The Site at Its Best

So far in my marketing career, there’s one key thing I’ve learned – Make. Everything. A. Process. Not only that, but ensure that everyone involved understands and follows the process to a tee. Why? Because in the long run it saves you both time and money, and for creating and indexing a site it’s no different.

For instance, if you’re a web developer you need to be working with SEO (either a side agency or in-house, etc.) there’s no way around that. If you’re not then your site is practically useless. Sorry, not sorry.

Before indexing, on-page and content SEO need to be on point, otherwise the site won’t rank. It’s not optimized, there’s no true keyword to be found, no description so Google has to just randomly pull everything and guess about which queries you should be showing up for. You’ll be lucky if you’re on the 10th SERP. So, take your time and work with SEO to ensure that all the pieces fit together just perfectly. Here’s what this process might look like:

  1. You get the client you are making the site for.
  2. You relay client information (services, tone, any key information) to SEO.
  3. SEO uses this information to do keyword research for later use.
  4. Once the site is fully developed to had it over to SEO.
  5. They use those keywords to then generate Titles, Meta Descriptions, and ensure that related keywords are featured throughout the site copy and Heading Tags (if applicable).
  6. You index and wait for the magic to happen!

BONUS: In about a month you will want to audit the site and ensure any technical errors that happened to occur are taken care of. I recommend doing a site audit once every 1-3 months.

Long story short, if your agency or even your client (if you happen to be a freelancer) is siloing SEO and Development it needs to stop. These two departments feed and grow off of each other so that your site and business can be showcased at its very best. It’s a win-win.