Content is important in every aspect – social, email, you get the point. But, no where is it most important than where it should all be housed. Your website. And, I’m not talking about blogs and resources (although those are obviously important as well). Beyond that, it’s time to shed some light on the mostContinue reading “5 Ways to Improve Your Website Copy”
I’ve talked about how to expand on your content and how to create the best content quite a few times. However, one key aspect that hasn’t been covered yet is probably the most important – creating the strategy. Before any content is created, it’s important to understand the different personas of customers/clients you have andContinue reading “What it Takes to Create A Content Funnel”
Continuing on with tips of content marketing, it’s time I covered how to actually get your audience to engage with your content. And, let’s start things out honestly – engagement isn’t easy. However, these tips are sure to help your content stand out from the crowd and get people interested. We’ll be discussing: Imagery. MakingContinue reading “Content Marketing: Creating Engagement”
I’ve already done one article on how you can take your content to the next level by using a 10x concept, basically where you upgrade existing content on your site. This is a great tactic to reuse, save time, and reap the benefits of content that already has a good ground in SEO. However, it’sContinue reading “Content Marketing: Creating A Resource Hub with Pillar Pages”
Content, whether on the blog or site copy, needs to add substance to your site. Content needs to be used as a resource of information for your visitors – and a trusted one at that.