Lead Generation – My Marketing Sense

What to Look for in A CRM

four people sitting at a table reading on their devices

How you organize you customer information can easily be one of the biggest keys to your business’ success. A recent survey revealed that companies that use a CRM (customer relationship management) have an average of $8.71 per dollar spent ROI. To do this effectively, you need a CRM system that meets your needs. But, what […]

How to Fill Your Funnel with Quality Leads

an underground tunnel with graffiti on the walls

You may hear competitors or other businesses in your area rant and rave about how much traffic they get. Well, let me tell you a not-so industry secret: traffic means nothing if they aren’t doing anything. Think about it, you can get hundreds or even thousands of site visitors a day, but what good does […]

Using Marketing Automation for Lead Gen

Whatever the “win” is for your business, there’s one thing I’ve learned over my year-plus of trying to understand how an audience interacts with a site and how to get the most qualified customers/clients, and it is that marketing automation works wonders!