Combining Digital and Traditional Marketing

“Video killed the radio star…” This might be a super catchy song from the 70s, but it’s not very accurate. Truth is, video did not kill the radio star. In fact, it helped him expand his audience and grow success, and you can do the same. The idea is to get digital and traditional marketing […]

4 Marketing Strategies to Grow Your Business

What is your business without marketing strategies? More than likely, when you first started out you had a whole plan on ways you could network and talk with your audience. And, like most, you peaked interest. However, just like with anything, business has a way of hitting a plateau.  So, how do you get past […]

Understanding Account Based Marketing

Account Based Marketing is the latest and greatest! Okay, that’s not entirely true. ABM has been around for a while, and is a tactic that a lot of companies use. But, it is pretty great, despite the fact that it seems many people still haven’t heard of it (you’re missing out, let me tell ya). […]

SEM for Beginners: Understanding Search Ads

SEM, or Search Engine Marketing, is often confused with its counterpart SEO, Search Engine Optimization. However, the two couldn’t be more different. Besides the fact that they both use keywords and search queries as their basis of marketing, they each require unique strategies in order for them to be a true success. Okay, so what […]

How to Fill Your Funnel with Quality Leads

You may hear competitors or other businesses in your area rant and rave about how much traffic they get. Well, let me tell you a not-so industry secret: traffic means nothing if they aren’t doing anything. Think about it, you can get hundreds or even thousands of site visitors a day, but what good does […]

Content Marketing: Creating Engagement

Continuing on with tips of content marketing, it’s time I covered how to actually get your audience to engage with your content. And, let’s start things out honestly – engagement isn’t easy. However, these tips are sure to help your content stand out from the crowd and get people interested. We’ll be discussing: Imagery. Making […]