Digital Marketing Strategy: The Key Elements You Need

I want to talk about digital marketing strategy, but not in the traditional sense. This won’t be all the things your strategy should include – email, content, ads… Because, more than likely, you already know all that stuff. So, then, what will we be discussing? This article dives into the key elements you need toContinue reading “Digital Marketing Strategy: The Key Elements You Need”

Making Your Site Optimized for Mobile

Mobile. Is. Everything. If you’re a small business, or even a large corporation, who has put mobile on the back-burner, your time to act was 10 years ago (if not more). Ever since those little devices we carry around were capable of accessing websites, you should have been looking at ways to optimize your siteContinue reading “Making Your Site Optimized for Mobile”

Combining Digital and Traditional Marketing

“Video killed the radio star…” This might be a super catchy song from the 70s, but it’s not very accurate. Truth is, video did not kill the radio star. In fact, it helped him expand his audience and grow success, and you can do the same. The idea is to get digital and traditional marketingContinue reading “Combining Digital and Traditional Marketing”

4 Marketing Strategies to Grow Your Business

What is your business without marketing strategies? More than likely, when you first started out you had a whole plan on ways you could network and talk with your audience. And, like most, you peaked interest. However, just like with anything, business has a way of hitting a plateau.  So, how do you get pastContinue reading “4 Marketing Strategies to Grow Your Business”

Creating A Killer Email Marketing Strategy

Many say email is dead. I disagree. Email is probably more alive than ever before, and here’s why. Email is, or should be, your key driving force to lead nurturing. This is how you move contacts down the funnel and continue to engage with them – building brand awareness and finally getting that sale. IContinue reading “Creating A Killer Email Marketing Strategy”

Understanding Account Based Marketing

Account Based Marketing is the latest and greatest! Okay, that’s not entirely true. ABM has been around for a while, and is a tactic that a lot of companies use. But, it is pretty great, despite the fact that it seems many people still haven’t heard of it (you’re missing out, let me tell ya).Continue reading “Understanding Account Based Marketing”

SEM for Beginners: Understanding Search Ads

SEM, or Search Engine Marketing, is often confused with its counterpart SEO, Search Engine Optimization. However, the two couldn’t be more different. Besides the fact that they both use keywords and search queries as their basis of marketing, they each require unique strategies in order for them to be a true success. Okay, so whatContinue reading “SEM for Beginners: Understanding Search Ads”

How to Fill Your Funnel with Quality Leads

You may hear competitors or other businesses in your area rant and rave about how much traffic they get. Well, let me tell you a not-so industry secret: traffic means nothing if they aren’t doing anything. Think about it, you can get hundreds or even thousands of site visitors a day, but what good doesContinue reading “How to Fill Your Funnel with Quality Leads”

Content Marketing: Creating Engagement

Continuing on with tips of content marketing, it’s time I covered how to actually get your audience to engage with your content. And, let’s start things out honestly – engagement isn’t easy. However, these tips are sure to help your content stand out from the crowd and get people interested. We’ll be discussing: Imagery. MakingContinue reading “Content Marketing: Creating Engagement”