SEM for Beginners: Understanding Search Ads

SEM, or Search Engine Marketing, is often confused with its counterpart SEO, Search Engine Optimization. However, the two couldn’t be more different. Besides the fact that they both use keywords and search queries as their basis of marketing, they each require unique strategies in order for them to be a true success. Okay, so what […]

What it Takes to Create A Content Funnel

I’ve talked about how to expand on your content and how to create the best content quite a few times. However, one key aspect that hasn’t been covered yet is probably the most important – creating the strategy. Before any content is created, it’s important to understand the different personas of customers/clients you have and […]

Social Media: 5 Strategies to Get Your Brand Seen

As a small business, social media is a huge asset. It’s free (unless you do ads) and has the ability to get your business seen by thousands every day – if used correctly. However, what if you’re lacking engagement? What happens when your social posts just aren’t driving any traffic? Below I’ll be highlighting some […]

How to Fill Your Funnel with Quality Leads

You may hear competitors or other businesses in your area rant and rave about how much traffic they get. Well, let me tell you a not-so industry secret: traffic means nothing if they aren’t doing anything. Think about it, you can get hundreds or even thousands of site visitors a day, but what good does […]

Content Marketing: Creating Engagement

Continuing on with tips of content marketing, it’s time I covered how to actually get your audience to engage with your content. And, let’s start things out honestly – engagement isn’t easy. However, these tips are sure to help your content stand out from the crowd and get people interested. We’ll be discussing: Imagery. Making […]

Content Marketing: Creating A Resource Hub with Pillar Pages

I’ve already done one article on how you can take your content to the next level by using a 10x concept, basically where you upgrade existing content on your site. This is a great tactic to reuse, save time, and reap the benefits of content that already has a good ground in SEO. However, it’s […]

5 Marketing Tools You Need to Be Successful

If you’re a marketer, you know that the tools you use are almost as important as the strategy you put behind them. It’s a constant cycle of understanding your goals along with budget and the features you need to finally pick the right tool for the job. The only issue with this? – it takes […]