Combining Digital and Traditional Marketing

“Video killed the radio star…” This might be a super catchy song from the 70s, but it’s not very accurate. Truth is, video did not kill the radio star. In fact, it helped him expand his audience and grow success, and you can do the same. The idea is to get digital and traditional marketingContinue reading “Combining Digital and Traditional Marketing”

4 Marketing Strategies to Grow Your Business

What is your business without marketing strategies? More than likely, when you first started out you had a whole plan on ways you could network and talk with your audience. And, like most, you peaked interest. However, just like with anything, business has a way of hitting a plateau.  So, how do you get pastContinue reading “4 Marketing Strategies to Grow Your Business”

Understanding Account Based Marketing

Account Based Marketing is the latest and greatest! Okay, that’s not entirely true. ABM has been around for a while, and is a tactic that a lot of companies use. But, it is pretty great, despite the fact that it seems many people still haven’t heard of it (you’re missing out, let me tell ya).Continue reading “Understanding Account Based Marketing”

SEM for Beginners: Understanding Search Ads

SEM, or Search Engine Marketing, is often confused with its counterpart SEO, Search Engine Optimization. However, the two couldn’t be more different. Besides the fact that they both use keywords and search queries as their basis of marketing, they each require unique strategies in order for them to be a true success. Okay, so whatContinue reading “SEM for Beginners: Understanding Search Ads”

What it Takes to Create A Content Funnel

I’ve talked about how to expand on your content and how to create the best content quite a few times. However, one key aspect that hasn’t been covered yet is probably the most important – creating the strategy. Before any content is created, it’s important to understand the different personas of customers/clients you have andContinue reading “What it Takes to Create A Content Funnel”

Social Media: 5 Strategies to Get Your Brand Seen

As a small business, social media is a huge asset. It’s free (unless you do ads) and has the ability to get your business seen by thousands every day – if used correctly. However, what if you’re lacking engagement? What happens when your social posts just aren’t driving any traffic? Below I’ll be highlighting someContinue reading “Social Media: 5 Strategies to Get Your Brand Seen”

Why I Was Wrong About Voice Search

Let me give you some back story. I grew up with a single mom who worked 60+ hour weeks to get by. PB&Js were our survival meal and there were winters filled with cold showers. This isn’t to let you know about my past, but rather help you understand my point of view when itContinue reading “Why I Was Wrong About Voice Search”

How to Fill Your Funnel with Quality Leads

You may hear competitors or other businesses in your area rant and rave about how much traffic they get. Well, let me tell you a not-so industry secret: traffic means nothing if they aren’t doing anything. Think about it, you can get hundreds or even thousands of site visitors a day, but what good doesContinue reading “How to Fill Your Funnel with Quality Leads”

Content Marketing: Creating Engagement

Continuing on with tips of content marketing, it’s time I covered how to actually get your audience to engage with your content. And, let’s start things out honestly – engagement isn’t easy. However, these tips are sure to help your content stand out from the crowd and get people interested. We’ll be discussing: Imagery. MakingContinue reading “Content Marketing: Creating Engagement”

The Basics of On-Page SEO

SEO, or Search Engine Optimization covers a lot. And, let’s face it, for those who are new to this world and new to business in general, it can be difficult to take in. One of the biggest obstacles in understanding SEO is the fact that, like most processes and technology these days, things are constantlyContinue reading “The Basics of On-Page SEO”