Combining Digital and Traditional Marketing

“Video killed the radio star…” This might be a super catchy song from the 70s, but it’s not very accurate. Truth is, video did not kill the radio star. In fact, it helped him expand his audience and grow success, and you can do the same. The idea is to get digital and traditional marketingContinue reading “Combining Digital and Traditional Marketing”

Understanding Account Based Marketing

Account Based Marketing is the latest and greatest! Okay, that’s not entirely true. ABM has been around for a while, and is a tactic that a lot of companies use. But, it is pretty great, despite the fact that it seems many people still haven’t heard of it (you’re missing out, let me tell ya).Continue reading “Understanding Account Based Marketing”

SEM for Beginners: Understanding Search Ads

SEM, or Search Engine Marketing, is often confused with its counterpart SEO, Search Engine Optimization. However, the two couldn’t be more different. Besides the fact that they both use keywords and search queries as their basis of marketing, they each require unique strategies in order for them to be a true success. Okay, so whatContinue reading “SEM for Beginners: Understanding Search Ads”

Social Media: 5 Strategies to Get Your Brand Seen

As a small business, social media is a huge asset. It’s free (unless you do ads) and has the ability to get your business seen by thousands every day – if used correctly. However, what if you’re lacking engagement? What happens when your social posts just aren’t driving any traffic? Below I’ll be highlighting someContinue reading “Social Media: 5 Strategies to Get Your Brand Seen”

Why I Was Wrong About Voice Search

Let me give you some back story. I grew up with a single mom who worked 60+ hour weeks to get by. PB&Js were our survival meal and there were winters filled with cold showers. This isn’t to let you know about my past, but rather help you understand my point of view when itContinue reading “Why I Was Wrong About Voice Search”

The Basics of On-Page SEO

SEO, or Search Engine Optimization covers a lot. And, let’s face it, for those who are new to this world and new to business in general, it can be difficult to take in. One of the biggest obstacles in understanding SEO is the fact that, like most processes and technology these days, things are constantlyContinue reading “The Basics of On-Page SEO”

Content Marketing: Creating A Resource Hub with Pillar Pages

I’ve already done one article on how you can take your content to the next level by using a 10x concept, basically where you upgrade existing content on your site. This is a great tactic to reuse, save time, and reap the benefits of content that already has a good ground in SEO. However, it’sContinue reading “Content Marketing: Creating A Resource Hub with Pillar Pages”

5 Marketing Tools You Need to Be Successful

If you’re a marketer, you know that the tools you use are almost as important as the strategy you put behind them. It’s a constant cycle of understanding your goals along with budget and the features you need to finally pick the right tool for the job. The only issue with this? – it takesContinue reading “5 Marketing Tools You Need to Be Successful”