Let’s get one thing straight – content marketing isn’t easy. Even if you understand your industry topic well, creating new ideas gets tougher the longer you write. At some point, you simply burn out (believe me, I’ve been there). But, if there’s one thing my various AI, Tech, and corporate articles has taught me it is to use your content in a way that helps you, not hinders you. So, what exactly does that mean?
Content, whether on the blog or site copy, needs to add substance to your site. Content needs to be used as a resource of information for your visitors – and a trusted one at that. To many, that means writing up to date content on (roughly) a weekly basis, providing new information to help your visitors. However, “new” content doesn’t always have to be started from scratch. That’s where 10x content comes into play.
An Overview: 10x Content
First, what does 10x mean? 10x is taking old content (at least a year old) and vamping it up to be better. This entails a few different things including updating stats, but most importantly, adding more context about the topic at hand. But why is length so important? Turns out, it creates better engagement.
Studies have found that blog posts longer than 1,500 words get 68% more tweets and 22% more likes than shorter ones. How does that relate to traffic? Turns out, these longer posts convert up to 30%, and have more opportunity to rank higher (we all know what that means!).
Steps You Need to Take
10x can be used to two things – to revamp content that is performing badly and escalate already well performing content in order to generate lead gen. Based on your goals and business objectives you can choose which one of these strategies you need to use, or if you need to have a combination of both. Either way, they both involve the following process:
- Locate the articles you need. This might be your top 10 underperforming or top 10 well performing articles. This information can be found in Google Analytics. Make sure that you are looking at content that is at least a year old so that any new updates are actually valuable.
- Work on updating the copy. This means checking old stats, checking for any broken links, and doubling the word count. Are there any new data you should include? Are there further steps or tips you can add?
- Republish the article as if it were new. This means resharing, adjusting the publishing date, and featuring it within any new email or other promotions.
By using 10x content you can work to take your articles to the next level. These tactics will help you provide your visitors with the information they need, making your site/blog look more reliable as a trustworthy resource. The result? Better user experience, better authority, better ranking, and better conversions. It’s time to take advantage.